Private Label Wine Programs
National Wine Programs, Built with Precision and Scale.
We source from premium vineyards across Napa, Sonoma, and Lake/Mendocino Counties—combining owned sites with long-term grower partnerships to deliver consistent quality at commercial volume.
We build retailer-focused programs that hit your category goals and protect your margins.
Built for National Retail Execution
DNA Vineyards has spent more than two decades producing wines for national retailers, including Trader Joe’s and Total Wine & More. Our model is designed to deliver consistent product, aligned pricing, and reliable fulfillment across large-scale programs.
Proven Commercial Execution
DNA Vineyards was the first company to successfully launch a premium 100% Napa Cabernet Sauvignon nationwide at a $9.99 retail price point—demonstrating our ability to align sourcing, winemaking, and cost structure at scale.
Control Where It Matters. Flexibility Where It Counts.
Private label success depends on more than sourcing or winemaking alone. It requires control across the full system—from vineyard access to production, packaging, and fulfillment.
DNA Vineyards is structured to provide that control while maintaining the flexibility to adapt to changing retail needs, timelines, and price targets.
Designed to Solve Retail Execution Challenges
Private label programs break down at scale because of:
- Inconsistent supply or quality across vintages
- Limited flexibility in sourcing or blending
- Misalignment between cost structure and retail price targets
- Production partners that cannot scale without sacrificing quality
- Fragmented supply chains that create delays and risk
How DNA Vineyards Solves This
- Coordinated sourcing across owned and partner vineyard sites
- Winemaking designed for both quality and repeatability
- Cost-conscious production aligned to retail pricing realities
- Centralized production, storage, and fulfillment control
- Scalable infrastructure built for regional and national rollout
Synchronized Operations Built for Scale
From vineyard sourcing to final fulfillment, our model is designed for control, consistency, and commercial performance. We align every stage of production to support scalable, retailer-ready wine programs.
- Premium Vineyard Access
Sourcing across Napa, Sonoma, and North Coast AVAs through a combination of owned sites and long-term grower relationships - Production at Scale
Infrastructure designed to support large-volume programs without compromising consistency or wine integrity - Operational Control
Oversight across production, storage, and fulfillment to ensure reliability from blend to bottle - Agile Program Development
Flexibility to adjust blends, formats, and volumes based on category needs and timelines
A Proven Road to Market
We provide a structured, efficient process to move from strategic concept to retail shelf.
Selection with Exceptional Margins
Choose from our diverse portfolio across key California AVAs. We excel at delivering premium-priced private label wines with exceptional margins.
Tailored Brand Development
We custom blend and craft private label wine brands for you. Utilize our specialized componentry partners for custom bottle, cap, and label design.
Agile & Integrated Fulfillment
Our platform is built for scale. We support larger-scale production while maintaining agility and flexibility across diverse retail timelines and formats.
Partner for Scale
We would welcome the opportunity to explore your next exclusive brand. Contact us to coordinate your target price points and launch timeline.
The Leadership Team: Winemaking Heritage & Operational Excellence
Our founder-led team provides the accountability and expertise required for Tier-1 retail partnerships.
Dennis Patton
Proprietor - Winemaking & Sourcing Strategy
Dennis began his winemaking career over forty years ago, establishing himself as a pioneer of modern Mendocino County wines. He has managed hundreds of thousands of annual gallons and advised the Wine and Spirits Guild of America. Combining deep heritage with an extensive grower network, Dennis secures the premium Northern California fruit contracts required to scale high-volume private label programs, ensuring consistent wine quality and structural integrity for our retail partners.
Andrea Silverstein
Proprietor - Operations & Finance
Andrea began her wine industry career twenty-five years ago, specializing in premium account management, logistical compliance, and international exports. She directs our financial infrastructure, inventory planning, and localized storage networks across Northern California. By pairing a deep wine market network with strict commercial discipline, Andrea manages the supply-chain reliability, cost efficiencies, and operational integrity that mitigate risk and protect the high profit margins of our national retail partners.
Simone Sequeira
Winemaker
Simone began her winemaking career in 2002, dedicating more than two decades to mastering cool-climate Pinot Noir and Chardonnay. Her precision-focused approach was built on harvests in Burgundy and Mendoza, Argentina, centering on balance, authenticity, and seasonal character. Bringing this boutique stewardship to our commercial scale, Simone guides each vintage from vineyard to bottle, delivering the elegant, site-specific flavor profiles that differentiate our clients’ exclusive wine portfolios.
Responsible Sourcing
DNA Vineyards takes a practical, environmentally conscious approach to sourcing—working with growers who prioritize responsible farming and long-term vineyard health. As a women-led company, we bring a disciplined, long-term perspective to building sustainable, scalable retail programs.
Select vineyard sites within our portfolio are certified under programs such as:
- Certified California Sustainable Winegrowing: Ensures we honor the genetics of the vines and the health of the land.
- Fish Friendly Farming®: Protecting water quality and wildlife habitats across our watersheds.
A Framework for Consistent Performance
Beyond scale and sourcing, every DNA Vineyards program is built on our FIRE framework—a disciplined approach to managing four key pillars for national retail success.
Flexibility
We provide customized sourcing and blending strategies that adapt to your specific category needs, allowing for agile program adjustments as market demands evolve.
Innovation
Our team balances wine quality with commercial discipline, developing unique programs that align precisely with your target price points and brand differentiation goals.
Reliability
We deliver consistent wine quality and stable supply across every vintage, backed by the operational infrastructure required to support regional and national retail rollouts.
Efficiency
By optimizing production and localized fulfillment, we protect your retail margins while maintaining the high standards of a premier, winemaker-led California wine program.
Let’s Discuss Your Private Label Strategy
If you are evaluating new exclusive brands or refining an existing wine assortment, we would welcome the opportunity to discuss your category goals. We specialize in building programs that deliver both quality in the bottle and security for your margins.
Contact us to discuss your target price points, volume requirements, and launch timeline.